The program continued as The Rascal's Clubhouse after DuPuy's departure in 1978 and continued until 1982; Hoyle retired two years later. Hayworth (later an Arizona Congressman), Roger Berry and Mark Marino and weatherman Charlie Gertz. WYFF's studios are located on Rutherford Street (west of Route 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County. WYFF has acquired the rights to the preseason games of the Carolina Panthers starting in the 2014–15 season. Although Pulitzer closed on its purchase of WXII later in the year, the acquisition of WYFF wouldn't be finalized for another two years until January 1985 as Pulitzer had to sell off WLNE-TV in Providence in order to comply with FCC ownership limits of the time that limited the number of stations one company can own to twelve; in the interim, Pulitzer took over the operations of WYFF through a time brokerage agreement with Multimedia. Get the latest Greenville news and weather. It ran Nightside in 1991. Charlie Gertz retired as evening meteorologist in 1991. The station carries the majority of the NBC network schedule; however, it preempts the live broadcast of the fourth hour of Today, hosted by Hoda Kotb and Jenna Bush Hager (which is shown only on overnights at 2 a.m.). On April 22, 2012, beginning with the station's weekend 6:00 p.m. newscast, the station began upgraded its newscasts to high definition; the station also upgraded its weather and news graphics systems to HD with the transition. For live, local, late-breaking Greenville, SC, news coverage, WYFF is the place to be. In 1989, the station rebranded it's newscasts as News 4.

[6][7] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 4.

As part of the SAFER Act,[8] WYFF kept its analog signal on the air until July 12 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters. Stan Olenik also joined the station from WSPA-TV; Goldsmith returned when Estes left the station in 1992. WYFF presently broadcasts 38½ hours of locally produced newscasts each week (with six hours on weekdays, four hours on Saturdays and 4½ hours on Sundays). This was followed the next day by the debut of a new set for its newscasts.[11]. The Home Shopping Spree simulcast was dropped in the mid-1990s with the CNN Headline News simulcast being discontinued in 2005 (as the channel transitioned from its news wheel format into a combination of discussion programs at night and rolling news programming during the day), in favor of a mix of NBC late night shows, drama reruns, lifestyle programs and paid programming during the overnight hours. [5] The station's digital signal moved from its pre-transition UHF channel 59, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to UHF channel 36 (the UHF channel 36 allocation was previously used for the analog signals of WCNC-TV and WATL in the respective nearby markets of Charlotte and Atlanta). On March 3, the station changed its call letters to WYFF-TV (standing for its slogan "We're Your Friend Four," which was used from 1979 to 1991). Visit WYFF News 4 today. Sign up to receive email alerts when severe weather happens in your area. Also get information on current severe weather watches and warnings in your area. Get Greenville news and weather from WYFF News 4. ... get location-specific push alerts on your phone & view our Interactive Radar at any time with the WYFF News 4 app. Pulitzer also acquired WXII-TV in Winston-Salem, North Carolina as part of the same deal. Norvin Duncan was the station's first news anchor, moving from the sister AM radio station. WYFF signed on its digital signal on May 1, 2002. Hearst Television participates in various affiliate marketing programs, which means we may get paid commissions on purchases made through our links to retailer sites. It also declined to carry Saturday Night Live (then known as NBC's Saturday Night) from its debut in 1975 to early 1978, NBC's daytime reruns of The Facts of Life from during the 1984–1985 season (which aired on WAXA-TV), game shows The Who, What, or Where Game (in favor of the local talk show Today in The Piedmont), Super Password and Time Machine (both of which aired throughout their runs on WAXA-TV) and the soap opera Santa Barbara (which was initially cleared by the station during its first few years on January 6, 1986, after the low-rated syndicated TV show America aired its final episode on January 3, 1986). [9], During the CATV period in the 1970s and 1980s, WYFF was once carried as far east as Cabarrus County, North Carolina and also as far north as Bristol, Virginia.[10]. WYFF News 4 is your weather source for the latest Greenville forecast, radar, alerts, closings and video forecast. Local and national elections & political news, delivered to your inbox. An earlier version of the program, Kids Korral, was hosted by Johnny Wright. In an unusual trade of one group's flagship station for another, WFBC-TV was traded to the Pulitzer Publishing Company in exchange for KSDK in St. Louis. In 1961, the News-Piedmont Publishing Company purchased WBIR-AM-FM and WBIR-TV in Knoxville, Tennessee from the former Taft Broadcasting Company. The station was owned by the Peace family and their News-Piedmont Publishing Company alongside local newspapers The Greenville News and The Greenville Piedmont, and was a sister station to WFBC radio (1330 AM, now WYRD, and 93.7 FM). In 1998 Hearst-Argyle bought Pulitzer's entire television division, including WYFF-TV.

Skip to content. ©2020, Hearst Television Inc. on behalf of WYFF-TV.
©2020, Hearst Television Inc. on behalf of WYFF-TV. It ran NBC's early morning news program NBC News Overnight and simulcasts of the Home Shopping Spree and CNN Headline News during the overnight hours around this time. Following the Pulitzer purchase, new arrivals at WYFF included Carl Clark, Kim Brattain and Carol Anderson – now Carol Goldsmith and co-anchor of the 5:00, 6:00 and 11:00 p.m. newscasts. Click on the Layers menu in the bottom right of the radar to select radar options like Current Conditions, Storm Tracks and Feels Like Temps. WYFF, virtual channel 4 (UHF digital channel 30), is an NBC-affiliated television station licensed to Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina. WYFF operates nine digital translators across the mountains of western North Carolina. The station discontinued regular programming on its analog signal, over VHF channel 4, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal is multiplexed: Digital subchannel 4.2 originally carried "WYFF 4 Weather Plus," which operated as an affiliate of NBC Weather Plus. Share weather photos & videos you've captured on your phone, and you may see them in our newscast or on our website! In 1976, Kenn Sparks joined WFBC-TV as its evening anchor; earlier that year, the station expanded its 6:00 p.m.The Scene at Six newscast. When WYFF News 4 is live, get live streaming coverage in the player here. The station first signed on the air on December 31, 1953[1] as WFBC-TV; it was the fifth television station to sign on in South Carolina, and transmitted its signal from a tower located on Paris Mountain.

You can also view current severe weather warnings & watches for Greenville on the WYFF 4 alerts page. Access is distributed by the network's sister company NBCUniversal Television Distribution, while ET and Inside Edition are distributed by CBS Television Distribution. The station is owned by the Hearst Television subsidiary of Hearst Communications. WFBC-TV began transmitting locally produced programming in color in February 1967. In 1983, due to new rules set by the Federal Communications Commission restricting common ownership of newspapers and broadcasting outlets in the same market, Multimedia sold off the WFBC stations. In recent years, WYFF has been carried on cable in multiple areas outside of the Greenville/Spartanburg/Asheville media market. And sign up for weather push alerts when severe weather is in your area. You can also view current severe weather warnings & watches for Greenville on the WYFF 4 alerts page. WYFF 4 became the first television station in the Greenville/Spartanburg/Asheville market to begin broadcasting on a 24-hour daily schedule in the fall of 1988. Live streaming radar from WYFF4 News. After NBC Weather Plus ceased operations on December 1, 2008, WYFF converted the subchannel as a locally operated weather service, using the Weather Plus network's graphical user interface.

That includes cable systems within the Aiken and Columbia markets in South Carolina, areas of North Carolina within the Charlotte and Chattanooga, Tennessee markets, the Tri-Cities market in Tennessee and Virginia, and the Atlanta market in Georgia. Track rain, storms and weather wherever you are with our Interactive Radar. During the 1960s, channel 4 personalities included Dave Partridge, who succeeded Duncan as anchor of the station's 6:00 and 11:00 p.m. newscasts and Jim Phillips (who died in 2003, was also known as "the voice of the Clemson Tigers" radio broadcasts). On January 1, 2011, the subchannel changed its affiliation to This TV as a result of Hearst Television's affiliation agreement with the network.[4]. Visit WYFF News 4 today. All translators use PSIP virtual channel 4. WFBC was one of the few NBC affiliates that didn't clear The Monkees during its initial first run on NBC from 1966 to 1968 meaning western Carolina and northeast Georgia viewers missed out on the popular TV band starring Michael Nesmith, Micky Dolenz, Peter Tork and Davy Jones. In the mid-1970s, the station implemented the well-known "Arrow 4" as its logo, which was used in one form or another for many years until 1991. Visit Greenville's most reliable source for breaking news.

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