As for the motorboat segment the day before, the number of new models announced remains limited. In part, that will happen with a transition for Four Winns, which had evolved from a traditional sterndrive runabout and cruiser line to outboard boats under Beneteau. The average size of the boats presented is high. Groupe Beneteau has kept its Jeanneau and Beneteau divisions completely separate, with different leadership teams and separate go-to-market strategies. This year the company will debut a fully electric model, the Beneteau Oceanis 30.1. Since that time the company has become the largest builder of sailing yachts in Poland, with a product range comprising yachts between 7 and 15 meters in length. The term "Maison des Marques" (House of Brands) was coined as soon as the new Chairman of the Bénéteau Group, Jérôme de Metz, arrived, to evoke the complementary nature of the different brands and a more integrated management under the direction of Gianguido Girotti. Copyright Groupe Beneteau 2020 © - Legal notice - Site map - Privacy policy - Cookie policy. During a virtual conference, replacing its usual event at the Yachting Festival','www.boatindustry.com/search/cannes-yachting-festival');" class="lien-auto-article" href="https://www.boatindustry.com/search/cannes-yachting-festival">Cannes Yachting Festival, the Bénéteau Group presented its news for the sailing, monohull and multihull sector to the press. “The brand pyramid is the essence of each brand,” he says. "Since its creation in the mid-2000s, Jeanneau Yachts has attracted loyal customers who want to buy boats of the brand. The publication named the top marine businesses in terms of employees and revenue.
He also stressed the group's attachment to sailing boats and their importance for the group in difficult times. Jeanneau has a wider portfolio, with the possibility of charter.". Beneteau’s Swift Trawler line, which includes this 41-footer, has been doing well. Nowadays Delphia focuses more on production of motor yachts. For the first nine months of the year, the 21.7 percent downturn for powerboat segments showed contrasting trends. 2. The Oceanis, as a spin off from the First is more sporty than a Jeanneau Yacht, more for the owners. All Rights Reserved. Groupe Beneteau will build its strategy around the eight brands but will cover the same number of market segments with reduced investments. Luca Brancaleon, Director of Bénéteau, whetted his audience's curiosity by anticipating quick announcements for the First range, without specifying the content. Coming from the Beneteau side, Girotti said he never really knew Jeanneau’s strategy, even though many of the brands compete with each other directly in the European and North American markets. Groupe Beneteau has adapted the model lines of the eight brands it will retain in its post-pandemic strategy, and is changing the value propositions of the brands, according to CEO Jérôme de Metz.

Moving from conception to reality is often disruptive and sometimes just luck.

Another surprising evolution, the announced arrival of a "sky-lounge" option, with benches on the roof of the Excess catamarans for use at anchor, whereas the latter differed from the Lagoons by their willingness to keep a low boom, for more performance and simplicity. Unveiled to the press on August 31st and September 1st, 2020, the 18 new models of this season carry the promise of unique nautical experiences. The company will seek more streamlined managerial organization structured around global core functions.

Innovation is at the heart the of Beneteau’s sailboat success, Girotti says. Antibes: What work for yachts and marina professionals? Let's hope that the implementation of the 2020-2025 strategic plan, with the reduction of the brand portfolio (Editor's note: CNB, which will be leaving the group within 5 years, has only been the subject of one sentence confirming a full order book) will allow us to see more clearly in the positioning of each one.
Consistency requires intent. Glastron and Scarab are among the four brands that the company will not focus on moving forward.


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